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Branding image showcasing the Set Theory Marketing owner on the phone to promote the agency’s athlete branding and social media strategy services. Set Theory Marketing is a Wichita, KS-based marketing agency specializing in branding, social media, website design, and public relations.

Build a Brand That
Coaches Can't Ignore

Coming Soon!

ATHLETE BRANDING & SOCIAL MEDIA STRATEGY

Led by our Founder & Owner, Avery, our athlete social strategy services are designed for high school & JUCO athletes aiming to take their game to the next level. Avery brings firsthand experience as a former Division I athlete, plus a Master of Business Administration with a specialized focus in Digital Marketing—along with numerous marketing & social media certifications—giving her a unique understanding of what college coaches want to see online.

These services are intended for athletes, & their families, who recognize that social media plays a vital role in recruitment. According to a recent survey, 85% of college coaches check an athlete’s social media before making an offer. We’re here to make sure what they see represents you well. Whether you need help cleaning up old posts, presenting a polished image, or building a strategy to showcase your strengths, we’ve got you covered.

The Playbook

Basic Questionnaire

Social Media Audit

Red Flag Identification

Want the full breakdown? Basic Questionnaire A quick form to help us understand your goals, personality, & where you're headed. Social Media Audit A full review of your profiles to identify strengths, gaps, & areas to improve. Red Flag Identification We’ll highlight anything that could hurt your chances with coaches—so you know what to archive, edit, or delete. Comprehensive Guide A detailed, easy-to-follow guide on what college coaches look for, how to clean up your presence accordingly, & what types of content to share to highlight your character, work ethic, & athletic journey. 1 Month of Consulting You’ll get a month of Q&A support after cleanup to ask questions & stay on track. Starting at $375

Comprehensive Guide

1 Month of Consulting

A custom audit + step-by-step guide for a polished, recruitment-ready social presence.

Branding image showcasing the Set Theory Marketing owner holding her MBA to promote the agency’s athlete branding and social media strategy services. Set Theory Marketing is a Wichita, KS-based marketing agency specializing in branding, social media, website design, and public relations.
Branding image showcasing the Set Theory Marketing owner holding her degree to  promote the agency’s athlete branding and social media strategy services. Set Theory Marketing is a Wichita, KS-based marketing agency specializing in branding, social media, website design, and public relations.

The Game Plan

In-Depth Questionnaire

Social Media Audit

Social Media Cleanup

Want the full breakdown? In-Depth Questionnaire A deeper dive into your personality, goals, & values so we can personalize your strategy. Social Media Audit A full review of your accounts to assess what's working & what needs cleaned up. Social Media Cleanup We’ll do the clean-up for you—removing red flags & optimizing your profile to reflect your best self. 5 Edited Posts & Captions You send the content, & we’ll handle the editing, formatting, & writing of strategic captions that showcase your strengths. Future Content Strategy Guide A personalized roadmap of what to post next—from accomplishments to character moments—so your content stays coach-ready. 1 Month of Consulting One month of optional check-ins & support as you start posting. Starting at $675

5 Edited Posts & Captions

​Future Content Strategy Guide

1 Month of Consulting

Done-for-you cleanup & strategy to stand out.

OPTIONAL ADD-ONS

Lifestyle Content Creation—$100/session

Authentic, athlete-focused content designed to highlight your personality & work ethic—like workouts or game-day routines. We'll support you on-site & handle editing to ensure each piece aligns with your overall recruitment strategy.

Pro Visual Session—Price Varies on Vendor

Looking for high-end visuals? We'll handle creative direction & connect you with a trusted photographer or videographer for a clean, professional look.

​Additional Posts—$40/post

We'll take your content & transform it into strategic, polished posts—complete with editing, formatting, & tailored captions that speak directly to coaches & recruiters.

Ongoing Strategy Support—Staring at $65/month

Extend your access to our team with continued guidance, content reviews, & coaching as you keep building your presence post-cleanup.

Branding image showcasing the Set Theory Marketing owner on the phone to promote the agency’s athlete branding and social media strategy services. Set Theory Marketing is a Wichita, KS-based marketing agency specializing in branding, social media, website design, and public relations.

Make your first
impression count!

Your online presence can open doors—let’s make sure it does. We’ll help you build a profile that reflects your talent, character, & potential.

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