Bad Social Media Shouldn’t Happen to Good Estheticians

Unlock the secret to showing up with confidence on Instagram with “Bad Social Media Shouldn’t Happen to Good Estheticians”, a practical guide designed specifically for solo estheticians who want to grow their presence online. This guide walks you through how to show up authentically, connect with your clients, & create content that feels natural, not forced. Whether you’re new to social media or looking to elevate your online presence, this guide is packed with actionable tips to help you build trust, share your expertise, & attract the right clients. From creating content pillars that align with your values to crafting engaging stories and reels, you’ll learn how to make Instagram work for you.
 
What’s inside:
How to show up authentically as a solo esthetician
Content types explained (& how to use them with purpose)
Steps to create simple client personas
Ideas for education, reels, stories, & social proof posts
Plug-and-play content pillars & a printable worksheet
Suggested weekly posting schedule to stay consistent
Ready-to-use CTA examples to turn followers into clients
 
Take the guesswork out of Instagram & start building a presence that reflects your brand, connects with your audience, & helps you grow your esthetics business with confidence.
 
Please note: This is a digital guide; no physical product will be sent to you.